Lepas, South Africa’s premium SUV brand, is on track to launch in the first quarter of 2026, with key dealerships nationwide progressing steadily to welcome customers. This follows the brand launch and dealer Letters of Intent signing last November which laid the foundation for a network fully aligned and preparing to deliver the Lepas experience.
In November 2025, Lepas hosted a landmark dealer signing ceremony with its first dealerships, bringing together senior leadership and a distinguished group of business partners. The event highlighted the growing momentum surrounding the brand and marked a significant step in building a strong, strategic dealer network ahead of the launch.
“The signing ceremony was an important milestone for Lepas,” said Jay Jay Botes, General Manager of Lepas South Africa. “It demonstrated our commitment to building a brand that strengthens our product portfolio while raising the standard of customer engagement in the market. Lepas embodies a new level of style, sophistication and service excellence that we are proud to introduce to South African customers.”
He added, “Our dealer partners are progressing well, and each site is on track to deliver an exceptional customer experience. The network is aligned and ready to bring the premium, seamless journey that defines Lepas to South African drivers in 2026.”
Lepas is set to launch its L4 in South Africa, early in March 2026 with, L6 and L8 models in the second quarter of 2026. Each model reflects the brand’s commitment to refined design, advanced technology, and a premium driving experience, offering customers options to suit diverse lifestyles and mobility needs.
Lepas is building a network of strategically located dealerships across South Africa, including Boksburg, Lenasia, Brackenfell, Table Bay, George, Bruma, Bloemfontein, Centurion, East London, Roodepoort, Trichardt, Gqeberha, Cape Town City, Silver Lakes, Pinetown, Klerksdorp, Pretoria, Milnerton, Midrand, Clearwater and Umhlanga, Middleburg and Vanderbijlpark all on track to welcome customers at the retail launch.
As the brand moves towards its March 2026 launch, the development of a strategically positioned dealer network remains central to the vision. Each dealership will serve as a flagship destination, where technology, design and service come together seamlessly. Beyond sales, the network will deliver comprehensive after-sales support, ensuring the quality and attention to detail experienced at purchase continues throughout the ownership journey.
Through this collaboration with dealer partners, Lepas is creating an automotive ecosystem designed to redefine expectations and deliver experiences that are both memorable and meaningful. Customers will not simply drive a vehicle. They will embrace a refined lifestyle shaped by sophistication, innovation and a commitment to service excellence.
