These appointments mark important milestones in their careers and reflect their hard work and unwavering commitment to our group’s success.

Christelle Nel: From F and I to Dealer Principal — A Journey of Strength and Determination

Christelle’s journey with Hatfield began in July 2004, when she joined as an F and I specialist. Interviewed personally by Mr Kaftel and Nic Malec, she quickly became a valued member of the team. For 17 years, Christelle dedicated herself to Hatfield VW Pretoria before stepping into a New Car Sales Manager role during the challenging Covid period.

Those years tested her in ways both personal and professional, but Christelle’s spirit never wavered. When she took on the challenge of starting Chery Silver Lakes in September 2023, she did so with a firm belief that her past experiences had prepared her for this leadership role.

Christelle shares, “What doesn’t kill you makes you stronger.” She recalls arriving at a dealership that was literally just a building with a key to open the next door — a blank canvas to make exceptional. Her gratitude goes out to Mr Kaftel and Mr Beukes for their trust and support on this journey.

Her story is one of perseverance — of moments when giving up seemed easier, yet pushing forward became the path to success. Today, she’s motivated and excited for the road ahead as Dealer Principal.

Jandelee De Beer: Passion, Persistence, and the Power of Learning by Doing

Jandelee’s story is one of vision and grit. Starting indirectly with Hatfield Motor Group in 2015 as a Sales Executive at Volkswagen, she was inspired early on by the passionate, high-performing people around her. Setting her sights on leadership, Jandelee dreamed of one day becoming a Dealer Principal.

When the opportunity arose to lead the launch of the first Omoda and Jaecoo dealership for Hatfield, she embraced it wholeheartedly — without formal training but armed with determination and drive. The experience grew her skills in operations, leadership, and brand development, all cultivated through hands-on learning and commitment.

Reflecting on her path, Jandelee draws inspiration from pioneers like Steve Jobs and Henry Ford, who showed that success isn’t confined to formal education alone. Her journey embodies resilience, innovation, and self-belief.

Her appointment is a dream realised — a testament to her hard work and the encouragement of those who saw her potential. Jandelee is eager to continue leading the talented teams at Omoda and Jaecoo Hatfield and Silver Lakes, contributing to Hatfield Motor Group’s ongoing success — a place she proudly calls home.

Looking Ahead

Please join me in congratulating Christelle and Jandelee on their well-deserved promotions. Their journeys inspire us all, reminding us that passion, perseverance, and a willingness to learn can lead to incredible achievements.

We look forward to their leadership driving the future of Hatfield Motor Group, continuing to set new standards of excellence.

Warm regards,
Jock Green
Operations Executive, Hatfield Inc