Hatfield VW | VW Group of the Year 2019

Brad Kaftel, Director–BA (Wits), MBA(Wits).


Brad Kaftel, now Managing Director of Hatfield VW, started out in the business over 25 years ago as a graduate trainee. Having learnt the business from the grass roots up – selling new and used vehicles and also spending some time in the workshop, Brad has intimate knowledge of all the aspects of the business with hands-on experience. He holds a BA from Wits, a Higher Diploma in Marketing from Unisa and a MBA from Wits. As a general manager of a Volkswagen dealership at the humble age of 26, Brad’s acumen and abilities into the critical dynamics of a car dealership are uncontested.


Today, as the Managing Director and majority shareholder of Hatfield Holdings, Brad is responsible for the profitability, market share performance and customer service standards of the Group. However, says Brad, his passion still lies in customer service. "Our after sales customer service is our best opportunity to convince you to purchase your Volkswagen at Hatfield VW. We have become a major Volkswagen player in South Africa in a short space of time mainly because of our exceptional levels of customer service. Today Hatfield VW dealerships account for over 20% of Volkswagen sales in the Pretoria and Johannesburg markets. I am also totally passionate about the Volkswagen brand and have been associated with it since I was 24-years-old," he says.


With this diverse practical experience and extensive knowledge in subjects far beyond his responsibilities, Brad is both a guru and guide in the no-longer difficult process of buying a car. Says Brad: "Hatfield VW should be your obvious choice for your next Volkswagen purchase. Our pricing is very competitive and I assure you that you will receive outstanding customer service after the sale – in fact, our relationship only begins once you have purchased a vehicle."


Brad is married with 4 children.


Joe Mthimunye, Chairperson–B.Compt Hons CTA(Unisa), CA(SA).


Joe is one of the founding partners of Gobodo Incorporated, an accounting and auditing practice. He established the corporate finance and advisory services as a division within Gobodo Incorporated in 1997. Joe led a management buyout of the corporate finance business and renamed it aloeCap (Pty) Ltd. aloeCap now boasts an investment banking and advisory team and manages a private equity fund of R250 million.


Joe has advised private and public sector companies on mergers and acquisitions in excess of R 10 billion over the past 10 years and has successfully raised R 250 million to launch aloeCap Private Equity Fund Managers. He has participated in various national conferences as a speaker on “Privatisation in South Africa’.


Previous experience includes two years at Nampak Tissue, as a Financial Manager and two years at the Department of Finance, as a financial accountant. Later Joe joined KPMG where he qualified as a Chartered Accountant in 1994.


Joe’s professional memberships include:

Member of the Public Accountants and Auditors Board (PAAB) Education Committee

Member of the South African Institute of Chartered Accountants

Member of the Securities Regulation Panel


Joe is married to Khomotso and they have 2 children.


Besides being good business partners and keen soccer enthusiasts, Brad and Joe are also Comrades Marathon runners. Both have completed 16 Comrades and between them they have 5 silver medals.


Other Directors

Naresh Babulal
Nicholas Paul (Nic) Malec
Khomotso Ramasela Mthimunye
Karl-Heinz (Karl) Herbert Lessle
Cheryth Odette (Cheryl) Claassens