Hatfield VW opened during 1998 in Pretoria and quickly established a reputation in the market for service excellence. Being a privately owned family business, the Directors adopted a hands-on approach making the channels for clients more direct and easily accessible. The sales executives are trained to ensure that their customer service is of the highest standard and this approach has clearly paid off – during 2002 Hatfield VW was the leading retailer of Volkswagen new vehicles in South Africa with sales exceeding 100 new units per month.

In May 2003 Hatfield VW acquired the Volkswagen Franchise for the Randburg area, enabling them to provide the Randburg customer base with the benchmark customer service levels for which they have become known in Pretoria. This franchise then moved to its new premises on William Nicol Drive early April 2005.

Hatfield VW have won the ‘Dealer of the Year’ award twice and are the only dealership in South Africa to have achieved membership of Volkswagen South Africa's prestigious Club of Excellence for the past eleven years. Membership to the Club is exclusively awarded to those Volkswagen Dealerships that excel in vehicle sales, franchise standards, parts delivery and customer satisfaction. This noteworthy achievement reinforces Hatfield's maxim of being ‘rated no 1 in service’.

Today, Hatfield VW consists of the following:

  • Hatfield VW Pretoria: the original dealership in Pretoria, specialising in passenger vehicles
  • Hatfield VW Bryanston: based in Bryanston, Johannesburg and specialising in passenger vehicles (next to Bryanston High School).
  • Hatfield VW Braamfontein: based in Braamfontein.
  • Hatfield VW Commercial Vehicles: the commercial vehicle section, sharing facilities with the Pretoria dealership, specialising in commercial vehicle requirements.
  • Hatfield Audi

Hatfield VW BEE Credentials

Various criteria are used in the process of rating a company’s B-BBEE compliance level. These criteria are stipulated in the Codes of Good Practice Gazetted by the Department of Trade and Industry in Gazette number 29617.

One of these criteria is preferential procurement which allocates points on the scorecard for money spent with B-BBEE compliant suppliers.

Hatfield Holdings has achieved a level 4 contribution status for the 2010 year
(View BEE Certificate).

As such our clients are able to obtain 100% procurement recognition for all purchases through the dealerships that make up the Hatfield Holdings (Pty) Ltd group.

Our objective as Hatfield Holdings is to continuously stay focussed and seek improvement on all the criteria which form part of the accreditation process. We are fully committed to the process of economic transformation in South Africa which will continuously over time increase the participation of black people in the South African economy.

Find out more about our directors.

Corporate Social Investment

Hatfield VW started a Corporate Social Responsibility programme in June 2004. They support groups and schools which are less fortunate and in need of assistance. The groups currently supported are as follows:

  • Diepsloot Combined School in Diepsloot: supplied chairs for the laboratories.
  • Rabasotho School in Diepsloot: supplied soccer kit for the junior soccer team.
  • Skeen Primary in Alexandra: supplied Table Tennis sets for the primary school's Sports Centre.
  • Hatfield VW Bryanston have initiated a Learner Driver Programme for Bryanston High School and sponsor 5 less fortunate learners' school fees for 1 year.
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