At Hatfield Group, we strive to be the best of
the best. Creating an enduring business in the future means building the
highest levels of customer satisfaction today - our business pulse has never
We are Volkswagen South Africa's premier dealer group and have achieved this
title through impeccable sales and service delivery. Our brand philosophy
eradicates the middle man and we continuously strive for service excellence,
ensuring that we incessantly work towards maintaining one of the highest
customer satisfaction indices in the country.
Offering benchmark service levels
comes with great responsibility. That's why we work so hard to uphold the four
pillars of what makes Hatfield's service the best in the industry:
We see our customers as partners. An honest relationship and delivering service
excellence are the foundations of this partnership. At Hatfield we aim to be a
great place to work where people are inspired to be the best they can be.
Everything we do at Hatfield should benefit our brand as a whole. This will
ensure we're always setting the benchmark rather than aspiring to be better.
With a decade of innovative vehicles, tailor-made solutions and
customer-service excellence, we not only meet our customers' unique business
demands, but consistently exceed them.
Service is at the heart of everything we do. We can only deliver high levels of
service excellence when we do business from the heart. We love what we do - and
we do it with the utmost integrity and respect.
Above all, Hatfield is part of a community, and we need to support our
community's growth and development in the same way we nurture our own business.
Hatfield VW Company Profile
Hatfield VW opened during 1998 in Pretoria and quickly
established a reputation in the market for service excellence. Being a
privately owned family business, the Directors adopted a hands-on approach
making the channels for clients more direct and easily accessible. The sales
executives are trained to ensure that their customer service is of the highest
standard and this approach has clearly paid off – during 2002 Hatfield VW was
the leading retailer of Volkswagen new vehicles in South Africa with sales exceeding
100 new units per month.
In May 2003 Hatfield VW acquired the
Volkswagen Franchise for the Randburg area, enabling them to provide the
Randburg customer base with the benchmark customer service levels for which
they have become known in Pretoria.
This franchise then moved to its new premises on William Nicol Drive early April 2005.
VW dealerships have won the 'Dealer of the Year' award three times and are the
only Group in South Africa
to have achieved membership of Volkswagen South Africa's
prestigious Club of Excellence for the past fourteen years. Membership to the
Club is exclusively awarded to those Volkswagen Dealerships that excel in
vehicle sales, franchise standards, parts delivery and customer satisfaction.
This noteworthy achievement reinforces Hatfield's maxim of being ‘Rated No. 1 in Service’.
Today, Hatfield VW consists of the
Hatfield VW Pretoria: the original dealership in Pretoria,
specialising in passenger and light commercial vehicles.
Hatfield VW Bryanston: based in Bryanston, Johannesburg and
specialising in passenger and light commercial vehicles (next to BryanstonHigh School).
Hatfield VW Braamfontein: based on De Korte Street
in Braamfontein specialising in passenger and light commercial vehicles.
Hatfield VW Commercial Vehicles: specialising in commercial vehicle requirements.
Audi Centre Hatfield: operating out of a dedicated state of the art facility on Pretorius Street,
Audi Centre Rivonia: selling premium Audi vehicles in the north of Johannesburg located in new state of the art
facility on Rivonia Road
Hatfield MAN Truck & Bus: specialising in the maintenance and supply of parts to MAN and Volkswagen trucks
BBBEE compliance level
Various criteria are used in the
process of rating a company's BBBEE compliance level. These criteria are
stipulated in the Codes of Good Practice Gazetted by the Department of Trade
and Industry in Gazette number 29617.
One of these criteria is preferential
procurement which allocates points on the scorecard for money spent with BBBEE
Holdings has achieved a level 3 contribution status for the 2013 year
As such our clients are able to
obtain 110% procurement recognition for all purchases through the dealerships
that make up the Hatfield Holdings (Pty) Ltd group.
Our objective as Hatfield Holdings is
to continuously stay focussed and seek improvement on all the criteria which
form part of the accreditation process. We are fully committed to the process
of economic transformation in South Africa which will continuously over time
increase the participation of black people in the South African economy.
Hatfield Holdings main Board of
Directors consists of seven individuals. Two women make up this Board and three
of our Directors including our Chairperson are from previously disadvantaged
communities. Hatfield Holdings is very proud of its heritage which has fully
embraced the new South Africa.
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Corporate Social Investment
Hatfield VW has fully embraced the
concept of corporate social investment. Significant monies are channelled into
the development of the less fortunate.
Hatfield VW is a proud sponsor of
football in the provincial Vodacom League. One such individual who relied on
Hatfield VW to subsidise part of his education and football development is
Lehlohonolo Majoro. Today Majoro plays for both Kaiser Chiefs as well as Bafana
Bafana. He has since returned to his roots but now as a customer and is today
the proud owner of a Golf Gti.
Many other individuals have also
benefited from Hatfield VW corporate social investment and have been trained
and up skilled to enter the job market. Many of these people from previous
disadvantaged communities are now employed by Hatfield VW and have proved to be
outstanding performers in their respective fields.